Facebook introduces Live Shopping Fridays with Sephora, Abercrombie

Facebook announced on Tuesday the introduction of Live Shopping Fridays where it will use the power of its Live Shopping feature to bring some of the biggest beauty and fashion brands together for a showcase of products, tips, demos and more.

Starting this week and every Friday through July 16, brands including Sephora, Abercrombie & Fitch and Bobbi Brown Cosmetics will go live as part of three rotating categories — Glow Up, New Fashion Finds and Self Care Spotlight.

Alleyoop said it will share makeup tips from celebrity makeup artist @beautybychloe and founder Leila Kashani, while Dermalogica is offering to walk shoppers through a complete skincare treatment, SPF Guide and travel sizes of your favorite products. Other participating brands include Clinique, Dolce Vita and ZOX.

The shoppable live videos will give customers the chance to discover the latest products and ask questions about size, fit and tips in real time. Customers can purchase items presented during the Live Shopping stream by tapping on the products featured in the stream and checking out with Shops. Likewise, brands will get the chance to build relationships with customers, while providing new entertaining content.

Consumers can tune in to the Live Shopping streams on each brand’s Facebook page or by visiting the Shop tab or bookmark on mobile.