Crocs sales surge as once-‘ugly’ footwear now a fashion statement

LOS ANGELES, CALIFORNIA – APRIL 25: Questlove, shoe detail, attends the 93rd Annual Academy Awards at Union Station on April 25, 2021 in Los Angeles, California. (Photo by Chris Pizzello-Pool/Getty Images)

If you consider yourself amongst the perforated sandal-donning community, you might be pleased to hear that your membership is growing.

Crocs Shoes shares jumped 16% on Tuesday after their first-quarter earnings were reported, revealing that the company made $98 million. Compare this to their earnings at the same point last year, which only reached $11 million, and it is apparent that the fashion trend has returned.

We’ve come a long way since fashionistas recoiled in horror at the outfit of former President George W. Bush in socks and crocs.

There has been a national time-jump back towards the Croc-filled existence of the early 2000s has occurred amid a national shift toward remote work and Zoom meetings requiring a business dress code from the waist up only.

But the trend has gone beyond the small comforts of working from home, with Questlove wearing a gold model of the foam clogs to the 93 Annual Academy Awards.

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