For the past few seasons, we’ve seen a resurgence in the ’60s and ’70s trends on the runways, which brought homespun and handicraft elements back into the spotlight. Undoubtedly, details like crochet, patchwork, and embroidery have been gaining popularity among the fashion set, with free-spirited pieces spotted all over Instagram. At the same time as these retro themes were taking hold of the fashion world, younger-generation TikTokers were sparking a DIY movement with deadstock, eco-conscious, and thrifted pieces and at the convergence of the two is a larger fashion aesthetic dubbed Craftcore.
As the name suggests, Craftcore centers anything with handmade or upcycled elements which happen to be so fun for summer. Some key themes to look out for in the market include crochet cardigans and dresses, patchwork jackets, and spliced denim. Videos of homemade DIYs may have popped up all over TikTok, but fashion brands are also offering their answer to the trend.
“Designers such as Ulla Johnson integrate crafted practices into their ranges to echo the vintage references and homespun qualities being explored by younger DIYers on social media,” noted WGSN youth strategist Marian Park. “Other brands such as SEA also elevate this notion of craft to update the look into something that is contemporary boho and more premium alternatives to Cottagecore. Bode is also a brand gaining a lot of attention—it is menswear, but it’s resonating with women for their handmade or custom resort shirts.”
Ahead, we’re breaking down the pillars of the aesthetic—beaded details, crochet, embroidery, and patchwork—and bringing you the best shopping options within each.
