Celebrity Cruises hires fashion executive for its Chief Marketing Officer

Celebrity Cruises announced it has hired a new Chief Marketing Officer, who’s background comes from Tommy Hilfiger, Abercrombie & Fitch and more.

Michael Scheiner will step in as the new Senior Vice President and Chief Marketing Officer for Celebrity.

Reporting to President and CEO Lisa Lutoff-Perlo, Scheiner will join Celebrity on July 12, and will oversee all aspects of driving new customer acquisition, brand loyalty and e-commerce globally.

“Michael is joining us at such an exciting and important time for our brand, as we lead the industry’s return to service and prepare to grow our fleet with our stunning Celebrity Apex and  Celebrity Beyond,” said Lutoff-Perlo.