Box Office Upset: ‘In the Heights’ Loses to ‘A Quiet Place Part II’ With Tepid $11.4M Bow

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Like all 2021 Warner Bros. titles, In the Heights is debuting simultaneously on HBO Max because of the challenges posed by the pandemic. It is impossible to know exactly how much business that is taking away in terms of box office grosses, but the feel-good pic may be more impacted than other genres since musicals often play to older adults, and especially older females. Consumers over 35 are the most reluctant to return to the multiplex, according to NRG surveys. At the same, musicals have a decidedly mixed track record at the office.

The hope now is that glowing reviews and strong exits lead to increased grosses. “We’re incredibly proud of this movie, and hope audiences find it over time,” says Warners president of domestic distribution Jeff Goldstein.

Per normal practice, HBO Max isn’t releasing viewership numbers for In the Heights.

Anthony Ramos and Corey Hawkins led the ensemble cast in this tale of a corner in Upper Manhattan’s Washington Heights where different members of the close-knit Latinx community pursue their dreams. Leslie Grace, Melisa Barrera, Olga Merediz, Daphne Rubin-Vega, Gregory Diaz IV and Jimmy Smits also star in the critically acclaimed film, which received an A CinemaScore from audiences.

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