Becky G wants to highlight Latinx culture with her Treslúce Beauty brand. The Can’t Get Enough star, who previously served as an ambassador for CoverGirl, has joined forces with the team at Made by Collective to release a brand-new cosmetics range that celebrates both her own Mexican heritage and that of other Latinx creators.
“Growing up, I never really saw people who looked like me represented, especially when it came to ads for beauty brands. My inspiration for Treslúce came from wanting to put more diverse faces at the forefront of beauty,” the 24-year-old commented.
“Being Mexican-American, my Mexican heritage was also very much an inspiration. I wanted to highlight it in a very special way, along with all the other beautiful Latinx cultures within our community.”
In addition to featuring vegan-friendly formulas, Treslúce Beauty includes a range of quality ingredients, such as Mexican blue agave which is derived in a sustainable way from the nectar of the plant.
To begin, the line will be comprised of six products, including the I Am eyeshadow palette, the Like An Artista eight-piece brush set, the Ilusión premium lashes, and the Mi Tesoro lash case.