Last year, Colombian singer Maluma stepped out onto the MTV VMA stage in a custom neon suit from Balmain—a strikingly bright ensemble that called back to the graphic hues of the ‘80s and ‘90s. Like the singer, the look was bold, but it was also a stellar representation of the brand’s new direction. Inspired by their successful partnership and similar tropical inspirations, the pair have announced a new collaborative collection featuring that same old-school flair with a coastal edge.
The concept of retro graphics and logos was something designer Olivier Rousteing had found himself creatively entangled with since the beginning of the coronavirus lockdown last year. Fortunately, the artist was quick to point out Rousteing’s sharp grasp of the Miami Vice look that characterized his latest collections. This began as the creative starting point for their fashion line. The pair intended to debut their designs on his tour until it was canceled due to the pandemic.