Ariana Grande has announced a live performance video for ‘pov’. The 27-year-old pop superstar has teamed up with Vevo to bring her fans the “official” live recording of the track from her 2020 album ‘Positions’. Alongside a promo shot, Ariana tweeted: “POV official live performance video tomorrow at 9am pst @vevo.”
The ‘Thank U, Next’ hitmaker’s live video announcement comes after she took to social media last week to tease the launch of her upcoming fragrance named God Is a Woman at Ulta Beauty. She captioned the post: “coming soon @ultabeauty. (sic)”
Ariana has already released several fragrances, including Cloud, R.EM, and Ariana Grande Eau de Parfum. In 2017, Ariana made a whopping £105 million from her fragrance empire. What’s more, it looks like she is set to expand into the beauty market.
The ‘Dangerous Woman’ hitmaker recently filed a trademark for a line of beauty products, which is reportedly also named after her 2018 single ‘God Is A Woman’, according to Trendmood.
It covers everything from skincare to body products, including mists, soufflés, perfumes, shower and bath gels. Ariana has long been a beauty icon with her high ponytails and signature eyeliner that helped her make-up artist land his own beauty line in 2018.