Canadian performance outerwear and equipment retailer Arc’teryx unveiled on Friday a Manhattan store featuring a newly rebranded micro-store concept, as it continues its retail expansion in the United States. Dubbed ‘Arc’type’, the concept store is centered around the brand’s most renowned designs and replaces its previous ‘Icon Stores’ concept with existing NYC locations in West Village and Flatiron. The smaller 850 square-foot store concept introduces the Arc’type curated selection, which includes 22 of the brand’s most noteworthy items.
The assortment includes Arc’teryx’s very first jacket designed over 20 years ago, the Alpha SV, as well as the brand’s first women’s parka, the Patera Parka, which has sold out every season since it was introduced in 2012. With the assortment, guests who are new to the brand will quickly get a sense of what makes Arc’teryx a leader in performance outerwear, while returning guests will find their favorite and most celebrated designs easily.
“Like our products, the name Arc’type is uniquely ours. The products available at these stores truly represent who we are – the designs are perfect archetypes of the brand,” said Delaney Schweitzer, chief commercial officer, Arc’teryx.
