Paris Fashion Week intends to lead the charge to better understand the environmental impact of fashion shows. Fédération de la Haute Couture et de la Mode, the French fashion’s governing body, tapped auditing, accounting and consulting giant PricewaterhouseCoopers to develop two new tools to measure the environmental, social and economic impacts of its many runway shows.
After 18 months of conception, the tools are set to launch for the Spring/Summer 2022 season slated from 27 September to 5 October, which is expected to be both physical and digital. Before then, men’s and couture shows in June and July will return to physical form after pivoting to fully digital events during the pandemic.
“We have developed a tool that can be duplicated in space and adapted to different types of events,” Pascal Morand, executive president of Fédération de la Haute Couture et de la Mode, told journalists on Friday. “Paris is the world’s capital of fashion, and it has been said that Paris is the world capital of digital fashion with online fashion week. It’s our responsibility to develop the necessary tools in terms of sustainability.” An advisory committee around the PwC development included fashion show production company Bureau Betak and PR agency DLX, while 37 stakeholders, including houses such as Chanel, Hermès, Kering, model agencies and venues, also participated in the project.
