The festival season is upon us. Last year we covered 5 trends from Coachella 2022, where a hedonistic mood was prominent amid the post-lockdown frenzy. Are Gen Z consumers sticking to vibrant colours and Y2K? Or has festival fashion evolved alongside the ever-shifting youth culture?
In this episode, we share our observations from festivals across the US, UK and South Korea, as well as the influence of global stadium tours by the likes of Harry Styles, Taylor Swift and Blackpink.
We also spotlight the rise of mass casualisation focusing on comfort and practicality, alongside a darker and grungier aesthetic that is coming to the fore via a new indie aesthetic. Plus, we examine how conscious festival-goers are approaching celebrations by styling outfits from what they already own in their wardrobe rather than buying new pieces.
Read on to discover three key festival fashion trends for 2023, as tipped by our experts Graham Krag, Senior Prints & Graphics Strategist on WGSN Fashion, and Youth Fashion Strategists Mia Jacobs and Jaeyeon Park.
