YouTube announced today that it will certify channels of licensed health professionals like doctors, nurses or therapists who produce health-related content. Last year, the company introduced a label noting that the info on the channel is from a certified healthcare professional. Plus, it showed videos from these approved channels in a new carousel called “From health sources” that shows up atop search results.
While these features were available to select institutions like educational institutions, public health departments, hospitals and government entities at launch, the company is now expanding the program and inviting U.S.-based health creators to apply for this program.
YouTube follows guidelines set by the Council of Medical Specialty Societies, the National Academy of Medicine and the World Health Organization to build a framework around credible sources for health-related content on the platform. All institutions and health-related creators need to follow these rules while making videos on YouTube.
The streaming platform has set a bunch of requirements for creators applying for this certification: they should primarily have health content on the channel; they must have more than 2,000 watch hours of public videos in the last 12 months; and they must attest that they are a licensed doctor, nurse or mental health professional.
