Twitter, Billboard Partner On Real-Time Trending Music Chart; Social Media Platform In Content Deals With NBCUniversal, Refinery29

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Twitter and Billboard are partnering to create The Billboard Hot Trending, a real-time Billboard Chart powered by the social media giant to showcase the songs being talked about most on the platform and tracking music trends.

The chart, which will refresh every 24 hours, will measure the music conversations dominating Twitter at any given time, the company said Wednesday at its Digital Content NewFronts presentation.

Advertisers will be able to connect to The Billboard Hot Trending through “innovative ad formats that will live on Twitter and across Billboard,” Twitter said, supported with video content, editorial coverage and organic support from top talent.

Twitter also inked a pact with Genius for the show Verified, where artists break down the meaning of their songs line by line.

Other content deals presented to advertisers include one with Refinery29 to showcase Unbothered and Somos, communities for and by Black and Latin women, and with Tastemade, which will launch two new food franchises on the platform, Tastemade Holiday Hotline and Feed For Thought.

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