Shopping for Digital Fashion? There’s a New App for That

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L.A.-based digital fashion start-up DressX has launched an app to make it easier for customers to try and buy 3D digital clothing from its designer marketplace.

The multibrand retailer has also revealed an additional round of funding, led by The Artemis Fund and Alpha Edison, securing $2 million to invest in technology, marketing and partnerships. This is the company’s fourth raise.

“The main goal is to turn thousands of users to hundreds of millions,” cofounder Natalia Modenova told WWD.

Launched in August 2020, DressX claims to be the biggest retail platform for digital-only clothes, featuring more than 1,000 stock keeping units by 100 designers including Patrick McDowell, Gary James McQueen, the Fabricant and Paskal, as well as DressX private label pieces such as sweatshirts and blazers with galactic artwork inspired by SpaceX and NASA.

The new app, available now in its beta version in the App Store, lets shoppers use their camera phones to try for free in real time AR looks like a DressX logo floral bucket hat ($1) and a Clara Daguin-designed couture crinoline gown embroidered with glass beads and interactive LED constellation lights ($110).

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