L’Oréal Paris announced on Friday award-winning French singer-songwriter Yseult as its latest global ambassador.
As part of the partnership, Yseult will star in L’Oréal Paris campaigns including Les Nus by Color Riche and the new Volume Million Lashes Balm Noir.
“Yseult sings for her generation and the generations to follow. By becoming an independent artist and using the power of her songwriting to overcome barriers, she leads a path for other women with the message: be exactly who you are. We’re delighted to welcome this talented and unique artist to the L’Oréal Paris family,” said Delphine Viguier-Hovasse global brand president, L’Oréal Paris.
Raised in France, Yseult was discovered on a French talent show at just 19 years-old resulting in an instant record deal. After eight years in the music industry, Yseult is recognized for taking complete control of her career, as a simultaneous singer, songwriter, CEO, manager, producer and with her own record label.