Anthropologie, the US-based apparel retailer, has partnered with The Reeds at Shelter Haven, New Jersey’s luxurious boutique hotel, for a summer pop-up shop from Memorial Day through US Labor Day (Sept 6). Anthropologie at The Reeds is the Philadelphia-based brand’s first hotel pop-up and will feature Anthropologie’s beach favourites and signature dresses.
The pop-up will sell printed dresses, swimsuits, beach-to-dinner coverups, summer hats and bags, accessories, mementos and gifts and beauty products hand-selected by Anthropologie for those who summer in Stone Harbor and its surrounding beach towns. The lifestyle brand will be spotlighting exclusive designs from Maeve, Erika Pena, Farm Rio, Faithfull and more, Anthropologie and The Reeds said in a joint press release.
“Stone Harbor has long been a favourite summer playground for Philadelphians, so it’s fitting that we’re bringing this celebrated Philadelphia-based brand to Stone Harbor this summer,” said Ron Gorodesky, president of Refined Hospitality. “We’re excited to partner with Anthropologie and provide our guests with a new retail experience they can enjoy between sunbathing and sunset dinners.”
“Our hope at Anthropologie is to evoke the fun of discovery, and travel is an important element of that,” said Elizabeth Preis, chief marketing officer for Anthropologie. “This summer, as we look to celebrate going out with friends and family, it makes perfect sense to launch our first hotel-based pop-up. We’re excited to bring the thrill of discovery to The Reeds and welcome Stone Harbor’s summer crowd into our pop-up shop, curated just for them.”