Fashion accessories brand Kendra Scott launched on Monday the brand’s first men’s collection.
Dubbed ‘Scott Bros’, the line borrows the brand’s signature use of natural stones and elevated details to create a collection of men’s jewelry and gender-neutral designs. Crafted from sterling silver with a mix of genuine stones, leather cord, paracord, and vinyl beads, the collection starts at $68 and up to $198 per item.
The new designs were created alongside Kendra’s own teenage sons and named after the most influential male figures in her life, which is reflected through the collection’s campaign imagery, which features team members from across the organization, including its CEO.
The launch marks the brand’s long anticipated expansion into this new category and comes as the brand found that many women were asking for gifts for the men in their lives, and simultaneously, male customers were looking for trend-forward styles.
“We put the customer at the center of everything that we do and saw an authentic opportunity for us to build another arm of the Kendra Scott business to provide a family-inspired men’s collection for our customers,” said Tom Nolan, CEO of Kendra Scott.