Fashion for Your Virtual Self: How the Digital Clothing Industry is Growing amid Covid-19 Lockdown

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As if our reality is not already virtual enough, a market for virtual or digital clothes is growing where people buy arts of clothes to be edited on their photo for real money. Recently, a digital Gucci handbag was sold on a gaming platform for a price – about Rs 2.9 lakh – more than that of a real physical Gucci bag, which the owner could use in the real world. The incident of buying a digital cloth was not something bizarre or new. According to UX Planet, a website that keeps track of trends in technology, digital clothing is one of the most exciting tech trends in 2021.

Digital fashion or virtual clothing can be understood by drawing from two areas and merging them into one. Do you remember the last time you played a video game on your computer and the game asked you to purchase a special hat or outfit for your digital avatar, through which you play the game?

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