Fashion for Your Virtual Self: How the Digital Clothing Industry is Growing amid Covid-19 Lockdown

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As if our reality is not already virtual enough, a market for virtual or digital clothes is growing where people buy arts of clothes to be edited on their photo for real money. Recently, a digital Gucci handbag was sold on a gaming platform for a price – about Rs 2.9 lakh – more than that of a real physical Gucci bag, which the owner could use in the real world. The incident of buying a digital cloth was not something bizarre or new. According to UX Planet, a website that keeps track of trends in technology, digital clothing is one of the most exciting tech trends in 2021.

Apparently, too many people, clothes are not just about getting to wear them on your physical body and going out in the physical world. For them, being edited in a nice digital dress should also display ownership and affluence.

NFTs are certificates of ownership of digital assets – any digital piece of information that contains something unique and valuable – that is securely stored on the blockchain network, the same technology that is used by cryptocurrencies. NFTs for digital clothing provide the buyers with the ownership of the digital clothing – pieces of digital information.

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