One of the most logical – and lucrative – side ventures for a celebrity is to launch a fashion line. The glamour and star power of a best-selling artiste or top actress can easily garner publicity and sales from fans.
Indeed, reality star Kim Kardashian’s Skims shapewear line has propelled her into the realm of billionaires, while pop star Rihanna’s lingerie label Savage X Fenty was named one of the most influential companies of the year by Time magazine this year.
The latest celebrity to turn designer is actress Lena Dunham, who came up with a plus-size collaboration last month, but many other stars have translated their personal styles into successful fashion ventures.
Pop superstar Rihanna’s lingerie line, Savage X Fenty, has a tagline of promoting “fearlessness, confidence and inclusivity”.
The online brand’s website boasts models of all sizes, shapes and skin colour, and sizes go from XS to 3X.
Founded in 2018, it is now worth US$1 billion (S$1.3 billion), according to Time magazine, which named it one of the most influential companies of this year, alongside titans from various fields such as Apple, Nike, Moderna and Zoom.