Accenture and Shiseido establish joint venture

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Dubbed ‘Shiseido Interactive Beauty’, which is majority-owned by Shiseido, the joint venture will include approximately 250 digital, information technology (IT) and other skilled resources from both Shiseido and Accenture, while Accenture will provide training to help the venture’s employees enhance their digital skills.

The venture will also help Shiseido migrate its information technology (IT) infrastructure to the cloud, enabling Shiseido to increase the efficiency of its IT capabilities while reducing maintenance costs.

Meanwhile, the joint venture will use data and advanced technology to create new beauty experiences for its customers through enhanced digital marketing by leveraging information like consumers’ browsing and purchase histories.

“As Shiseido strives to realize a better world through the power of beauty, digital transformation has become an essential element for Shiseido to respond quickly to ever-changing customers and markets,” said Masahiko Uotani, Shiseido’s representative director, president and CEO.

“I believe that working with Accenture, a company with a proven track record in delivering global digital services and, above all, one that shares our corporate philosophy and values, will create a great opportunity for Shiseido to make a leap forward. I am confident that together with Accenture, we can create new beauty experiences that customers have never experienced before and transform the beauty industry.”

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