As the world begins to open up once more, folks are chomping at the bit to shop for new clothes (anything but sweatpants) and embrace “revenge outfits,” while dressing to impress. Rather than simply hitting up the same old stores you’ve worn and loved before, we highly suggest checking out these six up-and-coming fashion brands that have been steadily flooding our Instagram feeds for weeks now. From sustainably-minded Brazilian print masters to laid-back California separates to the designer who launched one of summer’s biggest, if most controversial, trends, here are the brands you’ll want to know and shop before everyone else catches on.
This super-colorful Brazilian brand went from being a name we heard every once in a while to suddenly popping up everywhere we look—on the streets of NYC, in stores like Shopbop, Nordstrom and Saks Fifth Avenue, and all over our Instagram feed. “We aren’t afraid to be very bold and colorful—it’s part of our Brazilian DNA,” says founder Kátía Barros. Another part of the brand’s DNA is its commitment to sustainability and ethical production methods. Interestingly, the brand has been around since 1997, but only started gaining real traction in the U.S. in the past few years, leading to collaborations with Adidas and Levi’s that sold out lightning fast. We suggest following the brand on Insta so you don’t miss out on whatever fun projects Barros and her team have coming down the pipeline.
